Infor begins to sell Hook & Loop’s digital services – here’s why
We at diginomica have followed the progress of Infor’s design agency, Hook & Loop, very closely since its inception. Infor CEO Charles Phillips made the commitment to the agency shortly after joining the company, as he believed that enterprise software needed to shift away from the tyranny of super users, towards making products that are so beautiful and intuitive that anybody can use them.
However, to date this has by and large been an internal venture for Infor. Hook & Loop were charged with working with product teams to ensure that Infor’s cloud products were usable and intuitive.
That is until Infor’s annual user conference in New York City this week, which saw Chief Creative Officer Marc Scibelli take to the stage during the keynote to announce H&L Digital - Infor’s new ‘digital-as-a-service’ offering.