“…design thinking; Hook & Loop; and its design and development services available to the company and to customers; its overhaul of the UI and UX of all the products including now the CX portfolio and the successful nature of that — makes it unique in the industry. It can be a remarkable differentiator if it took advantage of the extraordinary range of its offerings including a still more front-and-center approach to CX than it currently has, but, the question is, is it ready and willing to do that? I will attempt to answer that after I get briefly get through ‘Astonished.’ ”