“Hook & Loop has been part of Infor now for several years. It is the “creative lab” inside of Infor. Notice I didn’t say “creative agency.” That is a term that is typically associated with advertising agencies, full of those creative types like writers and graphic artists, even filmmakers. There are a lot of those creative types at Hook & Loop, but its charter goes way beyond that of the typical agency. In their own words, Hook & Loop’s is “a collaborative team of designers, information architects, developers, project managers, writers, and filmmakers who are redesigning the user experience for Infor’s software products and envisioning the future of the Infor brand itself. Our mission: change the way people work and think about work.” …. Infor is now taking this a step further and spinning out a new group from Hook & Loop. It’s called H&L Digital and its proclaimed mission is to create “Differentiation through personalized digital experiences at scale that help enterprises outpace digital disruption and unlock digital growth opportunities.” That’s a mouthful that exposes Hook & Loop’s “agency” lineage.”